Real Estate Business

rTwo months ago I was talking to a couple who was visiting from the Midwest, as folks, well they generally come to the Coachella Valley every other year or so as snowbirds and stay for the winter. The couple was considering remaining permanently in Palm Springs all year-round, as they were tired of the floods, tornadoes, and wicked winter weather.

Then, just the other day I was talking to a realtor at the local bookstore in the Starbucks coffee shop and she told me there were a number of very nice gated communities with modern architecture, with everything provided for, keeping it simple for either snowbirds, or older couples who were unable to do all the landscaping.

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The question I am most often asked is about deciding on a niche market. You will have the most success by specializing in an area where there are many interested people, people who are hungry for information, and people willing to spend money to learn more.

The easiest way to choose a niche market is to make a list of all of the areas of your life where you have both interest and some knowledge. You do not need to be an expert in this area. If you know enough to hold a conversation about the topic it will be an area that you can expand upon. Also, remember that you will have many niche markets over a period of time. You don’t need to choose the very best niche because it will end up being only one in a series of many niche markets.

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